Why are clean ingredients important to us?

We know how hard it is to only buy things that are made with clean ingredients. That’s a lot of label-reading while you stand in aisle three.

And we totally get that ingredients can be confusing. For most people, they don't always make a lot of sense, with names that are unpronounceable and can even sound pretty scary. 

Click on any of our products and you can see a list of what goes in them and why, which we have translated into plain English to give everyone a better idea of what they are rubbing into their skin, hair and gums.

It’s worth noting that many of the most popular, hip brands of grooming products don’t do this. Sometimes it's because the things in their products genuinely are pretty scary.